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The Olympic Meme: Pedobear Mascot FAIL
The Pedobear is known for being an inappropriate presence near children. It is now a member of the Olympic Mascot team, nominated by Michael Barrick and supported by Polish newspaper. ”
The irony is that I was basically pointing out how easy a mistake like this would be. Sometimes when you’re right, you’re right.” -Barrick
Michael Barrick
This meme has spiked traffic for Barrick’s blog as well as being a visual image speaking more powerfully than Barrick’s blog- simply because it reaches more people.
From Barrick’s blog, the impact:
Thursday: The Gazeta Olsztyn makes the mistake; some Internet-savvy Olsztyn locals see the mistake, LOL, and post some satirical demotivational posters.
Friday: I start getting comments, mostly from people in Poland, and I LOL.
Saturday: Other people are LOL-ing right along, and I remain amused, especially by those that are oblivious (that Spanish sports blog as since corrected their mistake, but the evidence remains in the comments – I should have got a screenshot.)
Saturday Evening: Now it is viral. A story about the mistake, with a link here, makes it to #2 on Digg. BoingBoing blogs it.
Sunday: Now things are starting to get stupid. And by things, I mean comments in my blog (which I screen.) But hey, maybe someone is dumb enough to send me money. Didn’t work.
Monday: People go back to work and start seeing what happened over the weekend, and the Telegraph UK picks up the story; there is whole new audience.
So that’s why you want your stuff on the internet- yes, it’s gone wild, and his work isn’t being stolen- it’s being credited. That’s the internet presence you want: saying things that are true, relevant, and interesting, visually. And no, you don’t have to be all 4chan about it.