Remember the Underwater Photography Classes I’m marketing with the fantastic Josan Pinon as teacher? Registration is NOW AVAILABLE ONLINE! I’m going to show you how to make an online sales page yourself!
You need three basic things:
- a Product. (In this case, Underwater Photography Classes) It could be anything from Kazoos to Party Tickets.
- a PayPal account. (which requires an email address, and a bank account.)
- a Website (wordpress.com does not work, I used KatanaBarnett.com. If you have troubles with this, perhaps another tutorial is in order)
- Your press release (how-to is right here).
- A Great Satisfaction Guarantee (from The Art of Nonconformity)
Did you notice that we don’t have dates or locations yet? We want to be flexible with the needs of attendees, and our budget will depend on the number of interested people. To avoid raising any capitol, we’re selling the events before we pay for them. That would be leverage, which is one of the biggest tools we have.
Make a new page on your website. This is where you’re going to send people to register. They’ll read your description, and find out if they are the right people for what you’re offering. Keep it fairly simple, without a lot of distractions. I chose red for my headline because it’s attention-getting. The description is just the press release over again, and one of Josan’s photographs- the kinds of results we want to teach our students.
Than the guarantee, which should be honest (no refund of $1000 doll-hairs) and do-able. You can’t send dissatisfied customers on all-expenses paid trips, unfortunately.
Then, at the bottom, the ‘alter-call’ or the ‘call to action.’ If you have what they want, this is where you put your PayPal Button. This is a code that you copy and paste from PayPal.
Merchant Services -> Buy Now Button -> Create Button
Than you paste this at the bottom of your page.
Now you just have to make sure everything formatted nicely, and there you have it, easier than a point-and-shoot camera 
4 Comments
Is that you in the picture? It’s super pretty.
No it’s not! I can pretend, though- we look similar, don’t we!
Cool beans.
Something to note though — If I were looking at that sales page and thinking of registering, I would want to know a couple more things:
- Fees (I know PayPal tells you how much it is after you click on the link, but I have this thing where I pretty much won’t click on the PayPal link until I already know how much it is and whether I’m willing to pay for it.)
- A phone number. Because I need to believe that there is a real event (and not a scam) behind this course. And if you’re not willing to put your phone # on the internet for me, then I’m not willing to put my financial information on the internet for you.
… Come to think of it, I would never risk having to pay that $47 cancellation fee without knowing the dates either. A phone number is pretty useful on this front too, since you’d be able to explain on the phone that the schedule is flexible and will be organized in a way that is most convenient for the registered participants.
Anyway, that’s my two cents!
PS – You must have course details a lot more solid-looking now that it’s September! How is it coming?